eBay Live Keynote 2008
So here we are, team vzaar loaded on caffeine and colourful looking doughnuts, at the eBay keynote address, and its not even 9am!
This is the pivital moment for the eBay management. A golden opportunity to set the mood, not only for the remainder of the event, but the year ahead as they layout their roadmap for success. It's what the seller particularly will go away ringing in their ears and what will define in part how much inventory they commit to the site.
So with one eye on video and it's future adoption on eBay what did we learn?
- Feedback is still very much the currency of eBay. Sellers are driven by it and we need to ensure that video is seen as an emerging tactic that helps to improve a seller's feedback DSRs.
- $60bn worth of goods were traded in 2007, three times their nearest competitor. eBay remains the right marketplace to launch vzaar on. Phew!
- Trust remains at the heart of all eBay transactions. Seller Protection is now expanded to all US sellers (will inevitably roll out internationally). We're confident that video helps inspire trust in one another. It eliminates doubt.
- eBay wants more of your inventory. To that end we need to continue to work hard on ensuring that video integration is as seamless and easy as possible. In part, that is why we are here in Chicago, to meet with the 3rd parties that help sellers manage their inventory.
And so that was pretty much it. You can read a more thorough update here on the eBayink but it leaves me to tell you that the doughnuts have been eaten, I have sugar all over my laptop and now its time to get back to the vzaar stand for day two!