Using video to boost your Detailed Seller Ratings
Of all the changes that eBay have unveiled in the last few months (and make no mistake, we’ve seen the biggest slew of significant developments in the marketplace’s history) those that affect feedback and Detailed Seller Ratings (DSRs) are the ones that impact sellers the most. Those little orange stars can now determine the prominence of your wares in search results and, critically for PowerSellers, they also influence whether or not you get final value fee discounts.
Like it or loathe it, every eBay seller needs to keep an eye on their DSRs and, where necessary, concentrate on improving them. There’s plenty of sage advice out there from Scot Wingo and Tamebay, to name but two. We reckon that video has a part to play. Here are some ideas about how you can use vzaar in your eBay listings to help keep your DSRs high.
Describing your Items
There are marks for describing your items accurately. So it’s more important than ever to be full, frank and honest. There’s no better way of giving buyers a complete idea of what you’re selling than with video. Explain the item, expose the flaws and elaborate the details with sound and vision.
Talk Shipping
Are you concerned that your buyers don’t understand your P&P terms? Consider including a video in all your listings to manage expectations. You can produce one video that’s good across all your listings so getting the message across needed take you much time.
Communication Counts
You want 5 star communications, so don’t forget that different folks like different strokes. Some people will happily read reams of text, others will barely read a word and rely on your images. Others will respond favourably to the immediacy of video. It may not immediately appeal to you. But think of the buyers who will love it and reward you for taking the trouble.
Not only, but also.
Video isn’t meant to replace anything you offer already. It’s about taking a ‘belts and braces’ approach to ensure you are giving yourself every change to get the best DSRs. Adding a video to your eBay listings can be part of your efforts to be a five star eBay seller.