speech bubble | The official vzaar blog

Seth Godin, the godfather of modern marketing, has written many books on what it takes to get your product or services noted in today’s market. Considering many markets today are saturated, some veering more toward flooded, his insights are extremely helpful.

What stands out from his very readable book, Purple Cow, is whether a new product is “remarkable” or not. And in this case “remarkable” can be taken to mean - is it worth remarking on? The Purple Cow reference come from his analogy that as we see cows all the time and due to their common place appearance we virtually ignore them. If one day we drove past a cow that was purple it would more likely grab our attention and prompt us to remark on it... or make us crash the car.

Here’s a video of the talk he gave at the prestigious TED talks - which gets big thinkers together to share their ideas.

My point in sharing this with you is because I’m building up to the question, “Are eBay listings for particular products like ordinary cows?” And if in some cases that is true, what can be done to make the listings more remarkable?

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