speech bubble | The official vzaar blog

I recently sold a book on vzaar. Actually, I'm selling quite a few books and DVDs

With books I find I can show the inner pages and the state it is in more easily with a video. When selling DVDs (where I am competing with lots of other sellers and Amazon), by editing a trailer into the video listing, I perhaps can get a buyer to convert more easily.

I got this email back from the buyer of the book I just sold.

G'day Adrian.

Thanks for the email. I found the video quite interesting, I think primarily because it was so novel. It was great seeing the item exhibited in this fashion. Much like a TV commercial.

My wife on the other hand didn't like it because she felt that it personalised the item too much. By this she means that she sees the item as belonging to someone else. I wouldn't worry about her concerns, she gets a little oversensitive at times! I thought it was great.

What's interesting here is how different eBay is too other online commerce. That connection with the people you sell to and buy from does make a difference. And I think video can only serve to enhance that connection.

Here at vzaar we're paying close attention to how people react and what behavioural changes might come by the introduction of video. What everyone forgets about the net is it's more about people than anything else. That's why we pay attention to people, as it makes a difference to getting the end result right.

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